Theory of Field For Media And Culture Study

Abstract

This paper discusses the theoretical study of the cultural production through the media which have been discussed since the 2000s. This study was introduced for the first time by Eric Low in 2001 through the book “The Media and Cultural Production”. It is only Low who still limits the study of cultural production in relation to power. It describes the production of culture as if it were merely an objectification of the workings of power systems outside the media organizations that mutually contribute and influence the process of cultural production. Power is preserved and maintained its dominance through the use of media in the creative, maintenance, and shifting power relations processes. The writer sees the weakness of Low's study, this paper is presented to provide a new study through the theory of “the field” of Pierre Boudieu (2005, 1993, and 1977) and Victor Turner (1974) to provide a more dynamic, more realistic, and holistic cultural production process.